B2B review growth
Get more reviews on the platforms your buyers trust.
We help B2B software companies generate and manage customer reviews across G2.com, Gartner Peer Insights, Clutch and Capterra.
- ✓Stronger review presence
- ✓Close the competitor gap
- ✓Reasons for buyers to trust you
See your current review position, competitor gap and growth opportunities.
Illustrative projection. Not a guarantee of results.
Your buyers are researching you
Before they talk to sales, they're looking for proof.
Your website tells prospects what you do. Review platforms show them what customers think. When buyers are comparing multiple software vendors, that difference matters.
More visibility
More customer experiences for prospects to discover while they're researching.
More credibility
Real customer feedback provides validation your own marketing cannot.
More confidence
Buyers can see how companies like theirs actually experienced your product.
Stronger positioning
Your review profile becomes another part of the comparison, alongside features and price.
What buyers actually see
Everything except your pitch.
By the time a buyer reaches your sales team, they've already been round this loop — usually more than once, and entirely without you.
- 01 Searching
They start with the problem and the category — not your brand
- 02 Finds vendors
A longlist appears. You're either on it or you aren't
- 03 Reads reviews
Customer experiences, read in detail, on platforms you don't control
- 04 Checks ratings
The score, how many reviews sit behind it, and how recent they are
- 05 Compares vendors
You, side by side with three alternatives
- 06 Decides
Who feels safest to shortlist
The problem
You may have hundreds of happy customers.
But how many of them have actually left a review?
Meanwhile, your competitors keep building their profiles.
See the gap
Your product isn't the only thing buyers compare.
| Metric | Your company | Competitor A | Competitor B |
|---|---|---|---|
| Reviews | 0 | 0 | 0 |
| Platforms | 0 | 0 | 0 |
| Recent reviews | 0 | 0 | 0 |
Scroll table sideways →
The review gap compounds.
Every month your competitors collect new customer feedback, the difference becomes more visible to the next buyer researching your category.
Campaign vs programme
A campaign creates a spike. A programme creates momentum.
A campaign buys you one good month. A programme compounds.
How it works
Seven steps, then it keeps running.
Audit
We analyse your current review presence.
Benchmark
We compare your profile against relevant competitors.
Strategise
We identify the platforms, customers and opportunities that matter.
Build
We create your review programme.
Activate
Review programme activated. Customer outreach begins and reviews start going live.
Track
We monitor participation and published reviews.
Optimise
We improve the process over time.
Your review audit
Find out where you stand.
Your review volume
How many reviews you currently have, across every platform you appear on.
Your ratings
What your average sits at, and how recent the reviews behind it are.
Your platform presence
Where your customers can currently find you, and where they're looking but you're absent.
Your competitive gap
How your profile compares with the competitors you're actually shortlisted against.
Your opportunities
Where additional customer participation would have the greatest impact first.
Final word
Your customers already know what your product is worth.
Your next buyer has no idea.
Close that gap across G2.com, Gartner Peer Insights, Clutch and Capterra — with the customers you already have.